Articles
Media perspectives: Luke Timmerman

Media perspectives: Luke Timmerman

We gain an insight into the biotech media industry by speaking with award-winning journalist and Xconomy’s National Biotechnology Editor, Luke Timmerman. The biotech industry, like the pharmaceutical industry, is always evolving and sometimes it can be hard to...

Articles
Rushing to sales: kiss of death or golden jackpot?

Rushing to sales: kiss of death or golden jackpot?

Jean-Louis Roux Dit Buisson discusses the six most common mistakes pharma makes when it comes to creating and implementing a sales strategy. It is early June and the CEO calls me in as she wants help in developing sales for her newly produced...

Articles
How to utilise value demonstration in your pharmaceutical marketing strategy

How to utilise value demonstration in your pharmaceutical ma...

In this interview, Caroline Gadd explains why it’s never been more important to demonstrate the value of your products and how to incorporate value demonstration into your marketing strategy. With changes to the healthcare landscape coming at this time of cost-containment measures across healthcare in Europe and across the...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D