Articles
Pharma news highlights: Roche, Sanofi and more

Pharma news highlights: Roche, Sanofi and more

Ed Silverman shares his highlights from the pharma industry over the past four weeks, including the aftermath of Hurricane Sandy, the call for further clinical trial data transparency and the lowering of cancer drug prices. The past few weeks have been filled with interesting and, sometimes, contentious developments in the...

Articles
Pharma marketers: keeping abreast of new technologies

Pharma marketers: keeping abreast of new technologies

Murat Tanoren shares what he’s learned from his successes, and how pharma marketers can keep abreast of emerging technologies whilst remaining customer centric. Murat Tanoren works as the marketing manager at Boehringer Ingelheim in the disease areas of...

Articles
Is pharma serious about customer relationship management?

Is pharma serious about customer relationship management?

Kevin Dolgin compares the role of a sales rep in two constantly evolving areas: the financial industry and the pharmaceutical industry. Years ago, the job of a pharmaceutical sales representation was to visit doctors as much as possible. During the visit, the...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D