Articles
Medic involvement in pharma marketing

Medic involvement in pharma marketing

Howard Goodall is senior advisor for oncology at Astellas. Here he addresses the merits of medic involvement in pharma marketing. Howard Goodall believes that, as a medic, his knowledge of and experience offer him a unique viewpoint from which to identify...

Articles
German life science part one: turbulent times for biotech companies

German life science part one: turbulent times for biotech co...

In part one of two, Mariana Brea-Krueger discusses the biotech market in Germany, comparing it with the market situation across the world. It is a well-known fact that the world pharmaceutical market is faced with the slowest sales growth in decades...

Articles
How digital will change what pharma marketing means

How digital will change what pharma marketing means

While the introduction of digital technology is complicating pharma marketing, it’s also bringing the fun back, says Dominic Owens. For the last few years, my clients have been telling me that they feel as if a lot of creativity and strategic thinking was being...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D