Articles
Medicines adherence – the forgotten role of pharma marketing?

Medicines adherence – the forgotten role of pharma marketing...

New data suggests that poor medicines adherence costs pharma over $500 billion per annum, so Atlantis Healthcare spoke to a number of stakeholders to identify some solutions. With the publication of the recent IMS Institute for Healthcare Informatics report entitled ‘Advancing the responsible use of medicines’ stating that annual savings of…

Articles
CME in Europe: a fragmented environment

CME in Europe: a fragmented environment

In this interview with Eva Thalmann of Janssen we discuss the current CME environment in Europe. The CME environment in Europe is evolving. There is a rise in the expectation of the pharmaceutical industry to support CME...

Articles
Connectivity: key to igniting marketing excellence

Connectivity: key to igniting marketing excellence

Samantha Clarke of UCB Pharma discusses UCB’s approach to marketing excellence and highlights why looking to brands outside of the pharma industry can be beneficial. When insurance giants CGU and Norwich Union merged in May 2000, over 40 different company trading names came together under...

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Oncology

Oncology
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Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

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