Articles
Tunnah’s musings: seven emerging trends in pharma communications

Tunnah’s musings: seven emerging trends in pharma communicat...

A New Year brings some new musings from Paul Tunnah, as he looks at emerging trends in pharma communications and how the industry will engage externally in 2013. Happy New Year! As we charge into 2013, there is a cautious air of optimism that the pharma industry is showing signs of adaptation and innovation in…

Articles
Pharma gets social: How top pharma use Twitter in corporate communications

Pharma gets social: How top pharma use Twitter in corporate ...

Starting off his series again in the New Year, Daniel Ghinn takes a look at the top 15 pharma companies’ use of social media site, Twitter. While Twitter is now well established among social media channels used by pharmaceutical companies, there is still...

Articles
Making digital an integral part of medical communications: lessons from clinical practice

Making digital an integral part of medical communications: l...

In our medical communications themed month, Dr Candice O’Sullivan explores concepts that can be borrowed from clinical practice to integrate digital into medical communications. The practice of medicine is not static, it is a fluid and evolving discipline. Prescribing new drugs, learning new procedures and applying new...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D