Articles
Defining patient populations is a key trend shaping the pharma industry

Defining patient populations is a key trend shaping the phar...

In order for the pharma industry to be successful, it must understand patient populations for specific diseases, says Christopher Ehinger. Do you agree? The pharmaceutical industry is in a state of evolution. Many blockbuster drugs that have supported the...

Articles
Editor’s voice: November – marketing excellence, Barack Obama and Bad Pharma

Editor’s voice: November – marketing excellence, Barack Obam...

pharmaphorum’s Managing Editor, Rebecca Aris, shares her content highlights from November, which was themed on the topic of marketing excellence, and reveals what to look forward to in December. Our content focus this month was on the theme of ‘Marketing excellence’. We published no less than 26 content pieces in...

Articles
Physician perspectives: Bertalan Mesko, MD, PhD

Physician perspectives: Bertalan Mesko, MD, PhD

We follow up with social media expert, Bertalan Mesko, to find out what he got up to in 2012 and his thoughts on the continually evolving field of social media in healthcare. Social media is continually evolving. Almost every day now sees the launch of either a new social media channel or a...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D