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Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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mHealth Monthly Mashup: Release 20.0 – Regulatory update

mHealth Monthly Mashup: Release 20.0 – Regulatory update

This month’s mashup revisits the regulation of mobile health apps, and how it could impact innovation. Healthcare is a continuous battle between opposing, often complementary, forces. The tripartite war between speed, cost, and ...

Articles
The future of innovation in pharma

The future of innovation in pharma

Carly Kuper shares her thoughts on how well pharma is currently driving innovation and utilising digital tools. How well is pharma currently driving innovation and how is it currently utilising digital tools? We ask these questions of...

Articles
Donald A Norman vs. Steve Jobs and Jony Ive: Design principles for pharma digital strategy

Donald A Norman vs. Steve Jobs and Jony Ive: Design principl...

Alex Butler shares the parallels between User Centred Design principles and the strategic challenges for pharma digital strategy. Donald Arthur Norman is an icon of cognitive science, design and usability engineering and is in many ways the founder of user centred...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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