Articles
The two schools of digital marketing

The two schools of digital marketing

Morten Hjelmsø of agnitio explores the role of technology within pharmaceutical marketing. This is a turning point for pharmaceutical marketing. Right now, technology is being implemented that will shape how...

Articles
Innovation in the pharma industry (part 4): how do you see delivery of innovation changing for pharma in the future?

Innovation in the pharma industry (part 4): how do you see d...

In the final part of our video series on innovation in pharma, several attendees of Cegedim Relationship Management’s life science event share their thoughts on how they see delivery of innovation changing for pharma in the future. Previously in this series, we have looked at how well pharma is currently driving innovation, what challenges there are to implementing it and what can help...

Articles
Seven tactics to create community engagement with non-branded Facebook pages

Seven tactics to create community engagement with non-brande...

How can pharma achieve user engagement on social media? One way, according to Heidi Kenyon, is to create a non-branded Facebook page for a specific patient community. Despite the lack of clear regulatory guidance for pharma in social media, some companies have begun...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D