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Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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Pharma Gets Social: Sanofi engages the diabetes online community via Twitter

Pharma Gets Social: Sanofi engages the diabetes online commu...

In our digital and social media focus month, Daniel Ghinn continues his series by looking at the engagement between Sanofi and the diabetes community on Twitter. While presenting a recent study into doctors talking about diabetes in public social media channels, I pointed out that among the...

Articles
Can gamification transform lives?

Can gamification transform lives?

Dr Sylvester Arnab discusses whether gamification has long-term benefits for both the individual patient and the pharma industry. Most governments recognise and emphasise on the significance of public health programmes in reducing the prevalence of...

Articles
Mobile health apps: when will they change the interaction between pharma and patients?

Mobile health apps: when will they change the interaction be...

Dirk Poschenrieder discusses the opportunity pharma marketers have to change the interaction between pharma and patients – but are they grabbing this opportunity with both hands? I often hear that mobile health will explode within the next few years – from 124 million users in 2011 to more than...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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