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Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Articles
Resuscitating innovation

Resuscitating innovation

Laura Mole and Paul Gershlick explore what the UK Government is doing to encourage innovation in the pharmaceutical industry. One issue which resurfaces time after time in industry articles, is innovation. Is the industry doing enough? Will the glory days of…

Articles
A conversation about social media in Latin America

A conversation about social media in Latin America

Gustavo Pratt takes a look at how healthcare companies in Mexico and Latin America can and should use social media, in line with our digital and social media focus month. Somewhere in Mexico City, 7:22 pm. Traffic is crazy, as it always is at this hour. It is your typical Wednesday in a big city in...

Articles
Tunnah’s musings: defining pharma thought leadership

Tunnah’s musings: defining pharma thought leadership

With Spring finally in the air this month, Paul Tunnah muses on thought leadership within the pharma industry, why it is useful for engagement and exactly what it looks like. Thought leadership is a term that has seen increasing use across the business world recently, including within pharma. It is something I see as fundamental to way businesses…

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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