Articles
Tunnah’s musings: defining pharma thought leadership

Tunnah’s musings: defining pharma thought leadership

With Spring finally in the air this month, Paul Tunnah muses on thought leadership within the pharma industry, why it is useful for engagement and exactly what it looks like. Thought leadership is a term that has seen increasing use across the business world recently, including within pharma. It is something I see as fundamental to way businesses…

Articles
Pharma Gets Social: Sanofi engages the diabetes online community via Twitter

Pharma Gets Social: Sanofi engages the diabetes online commu...

In our digital and social media focus month, Daniel Ghinn continues his series by looking at the engagement between Sanofi and the diabetes community on Twitter. While presenting a recent study into doctors talking about diabetes in public social media channels, I pointed out that among the...

Articles
Can gamification transform lives?

Can gamification transform lives?

Dr Sylvester Arnab discusses whether gamification has long-term benefits for both the individual patient and the pharma industry. Most governments recognise and emphasise on the significance of public health programmes in reducing the prevalence of...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D