Articles
Mobile health apps: when will they change the interaction between pharma and patients?

Mobile health apps: when will they change the interaction be...

Dirk Poschenrieder discusses the opportunity pharma marketers have to change the interaction between pharma and patients – but are they grabbing this opportunity with both hands? I often hear that mobile health will explode within the next few years – from 124 million users in 2011 to more than...

Articles
Update your strategy as you update your technology – and discover a new world of personalized engagement

Update your strategy as you update your technology – and dis...

Morten Hjelmsoe of Agnitio discusses whether we need to change our thinking in order to fully embrace digital marketing. It’s a sad fact that many healthcare providers see little value in our communications. We increasingly struggle to get the...

Articles
Pharma Brazil: becoming ‘social’ in Latin America

Pharma Brazil: becoming ‘social’ in Latin America

Luke Sewell discusses the rise in social media in the emerging markets, in particular Brazil, and how pharma should be using this opportunity to further engage with patients. The pharmaceutical industry is hoping that emerging markets such as Latin America can sustain industry growth for...

Sales & Marketing

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Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D