Articles
Mobile health is app-le of pharma’s eye

Mobile health is app-le of pharma’s eye

In our mHealth focus month, Nicole May takes a look at the expanding mobile health market in the US and the opportunities in this area for pharma, such as smartphone apps and gamification.

Articles
When health outcomes assumptions meet real patients

When health outcomes assumptions meet real patients

As the pharma industry reviews data presented at the latest ISPOR meeting in New Orleans, the Kantar Health Health Outcomes group reveals some interesting research that suggests self-reported p

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

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Oncology

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