Views & Analysis | Perspectives on pharma industry issues

R&D

Mind the gap: The need for gender-specific outcome measureme...

It is well documented that women face delayed diagnoses, mischaracterised symptoms, and experience more years of ill-health compared to men.

Oncology

Interview at ASCO 2025 with Dr Jason Williams

Exploring the unconventional to provide hope: Dr Jason Willi...

Digital

We can’t fix modern healthcare with 1950s solutions. AI is t...

In today’s NHS, the urgency of embracing artificial intelligence (AI) is no longer a matter of innovation - it’s a matter of survival.

Oncology

young woman at laptop solving a scientific problem

How can an engineering background change the approach to dev...

Sometimes all it takes to make a breakthrough in research, in any field, is to look at the problem differently than anybody has before.

Sales & Marketing

pharmaphorum podcast Episode 197a, Florian Schnappauf

Compliance baked into the design core: On AI in life science...

In a new pharmaphorum podcast, web editor Nicole Raleigh speaks with Florian Schnappauf, VP, enterprise commercial strategy Europe, at Veeva Systems.

Patients

Reuters Pharma Barcelona 2023 - Day 1

And so, Day One arrives for Reuters Pharma 2023! In attendance and on site live blogging from Barcelona, keep watch here for pharmaphorum’s coverage updates throughout the day.

R&D

How predictive safety can help patients

Adverse events due to drug consumption can damage the physical and mental wellbeing of patients and are a huge economic burden for the healthcare system (Sultana et al., 2013).

Patients

Reuters Pharma Barcelona 2023

The Reuters Pharma 2023 event is live in Barcelona and pharmaphorum is on site to provide readers with rolling coverage of the speakers and concepts as unfolds over the next few days.

Sales & Marketing

Compliance baked into the design core: On AI in life science...

In a new pharmaphorum podcast, web editor Nicole Raleigh speaks with Florian Schnappauf, VP, enterprise commercial strategy Europe, at Veeva Systems.

Sales & Marketing

Representation of female executive burnout with head as matchstick

Biopharma's costly blind spot: Exhausted minds, expensive mi...

Burnout isn't just a personal issue anymore; it’s a strategic imperative.

Digital

We can’t fix modern healthcare with 1950s solutions. AI is t...

In today’s NHS, the urgency of embracing artificial intelligence (AI) is no longer a matter of innovation - it’s a matter of survival.

Digital

Interview at Hlth 2025 with Malin Johansson, Eugene Borukhovich and David Klein

HLTH Europe: What drives strong pharma-tech collabs

Market Access

Capital efficient trials in a time of economic uncertainty

In the current climate of capital constraints, tariffs, and policy uncertainty, as well as changing regulatory dynamics, pharma and biotech companies should address not just whether a trial

Market Access

Pharma go-to-market transformation: Why cross-functional sil...

Pharmaceutical go-to-market transformation has become the industry's most urgent priority, yet cross-functional coordination remains pharma's biggest challenge.