Sales & Marketing
compass struggling to find effective routes

Focussing on pharma’s blind spot

Industry’s free pass to its target audience has been shredded by the pandemic leaving the sales force compass struggling to find effective routes.

Sales & Marketing
building internal strength

Building internal strength

Creating certainty in a landscape still convulsed by the pandemic is a lofty ambition, but pharma companies can use the disruption to develop positive internal change, as well as shoring up

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Editor's Picks

  1. CHMP backs Lilly's oral GLP-1 Foundayo for EU approval
  2. RevMed nears EU okay for pancreatic cancer drug Rasonque
  3. Roche adds another obesity drug with $1.16bn Rona deal
  4. MHRA lays out its thinking on AI and medicines regulation
  5. GSK planning 1,200 job cuts in Belgium, says paper

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Health Trends 2025: Reimagining What's Possible

Join the conversation, on Tuesday 28th January @ 10 am ET - 3 pm GMT - 4 pm CET, in our webinar sponsored by Syneos Health, entitled ‘Health Trends 2025: Reimagining What's Possibl

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Sales & Marketing
Interview with Craig Ackerman Reuters at Pharma USA 2026

Biotech is back, with Craig Ackerman

In Philadelphia last month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.

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Debates & Insight

Debates & Insight
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How to optimise pharma’s digital HCP engagement

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if they are to bridge the gap between the value a compan

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