What HCPs Say Pharma Gets Wrong About Survey Research
Most market researchers already know the standard rules: keep surveys concise, write clear questions, and reduce unnecessary respondent burden. What is less often examined is how healthcare professionals actually experience survey design, and where common research practices begin to distort the answers researchers are trying to measure.
Even well-intentioned surveys can introduce friction, influencing how HCPs interpret questions, recall information, and ultimately respond.
In this new study from Konovo Market Signals, Konovo explores how HCPs experience survey design in practice, uncovering where common approaches may be limiting the quality of responses, rather than strengthening them.
As part of a new Konovo Market Signals report, a rapid five-minute micro-survey of 250 HCPs explored how survey design performs in real-world conditions. The findings highlight where common approaches create friction and where better-aligned formats can improve response quality.
55% of HCPs say shorter surveys with fewer, higher-quality questions lead to more thoughtful answers.
The findings point to a broader challenge within healthcare research: survey design itself can shape and sometimes limit response quality. When surveys do not align with how clinicians actually make decisions, confidence and clarity can break down. For organisations relying on HCP feedback, the implication is clear: improving research outcomes is not just about who you ask, but how you ask.
Download the full report to explore the findings in more detail.
About Konovo
Konovo is a global healthcare intelligence company that helps life sciences organizations, consultancies, and market research agencies connect with verified healthcare professionals, patients, and caregivers through its intelligent platform and global panel network. With the acquisition of Rare Patient Voice, Konovo further strengthens its ability to connect high-quality HCP, patient, and caregiver perspectives across the healthcare landscape.
Through Market Signals, Konovo shares timely, market-relevant perspectives on the issues shaping healthcare and life sciences decision-making, helping organizations access clearer, more decision-ready insight.
