Improving patient engagement and drug development through AI...
Although it might seem like AI is the newest and hottest innovation in the industry, medical affairs professionals have been using some form of it for decades
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Although it might seem like AI is the newest and hottest innovation in the industry, medical affairs professionals have been using some form of it for decades
Dr Leeza Osipenko and colleagues analysed the quality of clinical evidence submitted by companies to NICE technology appraisals (TAs) over the last 20 years.
The way HTAs are conducted in Europe is changing. And, if organisations act now to overcome the challenges, they could reap the rewards for years to come.
Healthcare professional (HCP) engagement is a term known to everyone who’s trying to win attention in the domain of pharma.
For the digital health and pharma suppliers we cover, February was a month of changes, with CEOs coming and going (sometimes dramatically), and several other C-Suite and board shake-ups.
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