Sales & Marketing
12 Questions with Caroline Phillips
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12 Questions with Caroline Phillips

Caroline Phillips is the Vice President of Medical Affairs at Medscape, with over 25 years of experience in the pharmaceutical industry.

Sales & Marketing
brand planning workshop
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Upscaling your brand strategy: New ways of planning

Traditionally, brand teams have stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues once plans cascaded

Sales & Marketing

Sales & Marketing
Interview with Craig Ackerman Reuters at Pharma USA 2026

Biotech is back, with Craig Ackerman

In Philadelphia last month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.

Digital

Digital
lady pointing at a number of data points
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Solution Spotlight: Medscape AI

Medscape AI introduces a global, medical-grade AI search tool exclusively curated from the world’s largest body of clinically vetted content.

Market Access

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