Views & Analysis | Perspectives on pharma industry issues

R&D

Gravity is an experimental variable pharma has rarely been a...

Microgravity should not be a destination for pharmaceutical R&D, but another experimental environment.

Digital

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Antiviral development in the age of AI: From pre-IND to earl...

hVIVO experts discuss how advancements in AI and machine learning are pushing industry beyond the bounds of a traditional "one virus, one drug" model.

Market Access

Biotech's next growth cycle: Renewed confidence comes with c...

Renewed confidence across biopharma is welcome and long overdue after a prolonged period of constraint. But confidence alone is not enough.

Oncology

The future of oncology is adaptive: What ESMO 2026 revealed ...

Across tumours, three developments repeatedly surfaced throughout the congress, each reflecting a notable transition in how cancer is being managed.

Market Access

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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Articles

A day in the life of... a Medical Scientific Liaison Manager...

Claire Clibborn, Medical Scientific Liaison Manager at Janssen UK shares what it’s like to walk in her shoes for a day in a new series. In our new series we ask folks from within pharma companies to share their highs and lows of their role and talk us through a typical working day.

Articles

A day in the life of... a Director of Scientific Services at...

Elif Fincanci-Smith, Director of Scientific Services at Darwin Healthcare Communications shares the rewards and challenges of her role and explains what a typical day looks like for her. Continuing our new series where we speak with individuals from various roles and functions across the pharmaceutical industry on what a...

Articles

A day in the life of... an Associate Partner at MMRG (Medica...

Helen Taylor, Associate Partner at MMRG (Medical Marketing Research Group) shares what it’s like to work in her role. Continuing our new series where we speak with individuals from various roles and functions across the pharmaceutical industry on what a...

Sales & Marketing

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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Sales & Marketing

Benefits of marketing with AI tools, upward trajectory graph

Ending rational disengagement: Bridging the strategy-reality...

Organisations must secure strategic buy-in, embed platforms in existing workflows, and provide reps with actionable physician-ready hypotheses.

Digital

Sponsored

Antiviral development in the age of AI: From pre-IND to earl...

hVIVO experts discuss how advancements in AI and machine learning are pushing industry beyond the bounds of a traditional "one virus, one drug" model.

Digital