Articles
Pharma gets social: China – pharma’s social media frontier

Pharma gets social: China – pharma’s social media frontier

In this month’s ‘Pharma gets social’ article, Daniel Ghinn explores the digital and social media channels in China, to coincide with our emerging markets focus. While social media is still considered by some in pharmaceutical marketing to be a new frontier anywhere in the world, the emerging market of China...

Articles
Spotlight on...diabetes

Spotlight on...diabetes

We interview Prof Carel le Roux about diabetes, including the early symptoms and the latest developments in treatments available for patients. Did you know that by the year 2025, an estimated four million people in the UK will have diabetes? Our latest “Spotlight on...” article focuses on Type 1 and Type 2 diabetes...

Articles
Aris’ musings: what makes a pharma innovator?

Aris’ musings: what makes a pharma innovator?

In place of Tunnah’s musings this month, Rebecca Aris offers her thoughts on why it’s high time that we open our eyes to the innovation that surrounds us within the pharmaceutical industry and lists the top ten pharma innovators as voted by our audience. Definitions of innovation in pharma differ as we all have a different idea of what true innovation is. Inadequate innovation has…

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