Views & Analysis | Perspectives on pharma industry issues

Digital

Sponsored

AI-enabled pharmacovigilance, with Updesh Dosanjh

Updesh Dosanjh, IQVIA commercialisation lead for safety technology, discusses how and why the role of AI in pharmacovigilance is changing.

Digital

Two female silhouettes in a city office overlook the urban landscape below

How female leadership can benefit industry

Day One Strategy’s founding partners Abigail Stuart and Hannah Mann share the benefits female leadership can bring to industry.

Patients

Maintenance: The underexamined half of the GLP-1 story

GLP-1 treatments have historically had an exit problem, as appetite suppression stops when the medication stops.

Oncology

pharmaphorum podcast Episode 276, Irina Babina, Concr

Getting predictive technologies to patients, with Concr

Dr Irina Babina, CEO of oncology R&D platform Concr, discusses how current regulatory frameworks were built for static diagnostics.

R&D

Concept of AI overview of patient in clinical trial

How AI simulation could help de-risk obesity and cardiometab...

AI life sciences models allow researchers to explore different patient populations, protocols, and development strategies before a study starts.

Articles

Editor’s Voice: June

pharmaphorum’s Assistant Editor provides her personal opinions on some the highlights from June’s emerging markets month and shares some exciting new developments happening behind-the-scenes. This month’s emerging markets theme has really opened my eyes to some of the many different philosophies around the world...

Articles

Translating Science to English

Tad Heitmann provides his opinions on how medical marketers can best communicate professionally, through simple, yet effective, messages, whether or not they have a background in science. Significant advances in our understanding of the genetic basis and molecular mechanisms of disease have produced a windfall of promising therapeutic targets...

Articles

How to ‘digitally and socially’ win over your legal / regula...

Colleen Broughton, William Reese and Jim Walker of the Cadient Group, a leading digital healthcare marketing agency, share their top tips to creating a positive relationship with your legal / regulatory team. Social media in the pharmaceutical industry continues to generate a great deal of interest, discussion and debate...

Sales & Marketing

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Accelerating growth through strategic investment in healthca...

CEVA FORPATIENTS at Rockingham, UK will offer the healthcare supply chain a new, sustainably designed multi-user site.

Sales & Marketing

The patient communication crisis pharma can no longer ignore

Industry's significant investments in patient engagement are only effective if patients trust the communication enough to answer in the first place.

Digital

Sponsored

AI-enabled pharmacovigilance, with Updesh Dosanjh

Updesh Dosanjh, IQVIA commercialisation lead for safety technology, discusses how and why the role of AI in pharmacovigilance is changing.

Digital

How female leadership can benefit industry

Day One Strategy’s founding partners Abigail Stuart and Hannah Mann share the benefits female leadership can bring to industry.

Market Access

$100 notes in pill bottle on aquamarine background with spilled pills

How new PBM transparency rules will alter drug pricing

The complex drug pricing ecosystem means all stakeholders are scrambling to understand how the new regulations and PBMs’ adjustments will impact them.

Market Access