Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Articles
Market access challenges

Market access challenges

We interview Ulf Staginnus of Amgen on his view of challenges regarding pricing and market access. The changing European pricing environment presents a huge challenge to pharma and to gain a perspective on the scope of...

Articles
DTC budgets being trimmed substantially?

DTC budgets being trimmed substantially?

Rich Meyer questions whether DTC budgets are being substantially trimmed in the world of pharmaceutical marketing. A recent article about earnings for Pfizer indicated that “cost cutting” was a huge reason why the drug giant was improving its financial...

Articles
Patient perspectives: Elaine Schattner

Patient perspectives: Elaine Schattner

We interview Elaine Schattner, breast cancer survivor, blogger and nonpracticing physician on what she thinks needs to change in order for patients’ needs to better be met. Elaine Schattner had severe scoliosis as a child and consequently spent a lot of time in doctors’ offices and hospital. She underwent...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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