Views & Analysis | Perspectives on pharma industry issues

Digital

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AI-enabled pharmacovigilance, with Updesh Dosanjh

Updesh Dosanjh, IQVIA commercialisation lead for safety technology, discusses how and why the role of AI in pharmacovigilance is changing.

Digital

Two female silhouettes in a city office overlook the urban landscape below

How female leadership can benefit industry

Day One Strategy’s founding partners Abigail Stuart and Hannah Mann share the benefits female leadership can bring to industry.

Patients

Maintenance: The underexamined half of the GLP-1 story

GLP-1 treatments have historically had an exit problem, as appetite suppression stops when the medication stops.

Oncology

pharmaphorum podcast Episode 276, Irina Babina, Concr

Getting predictive technologies to patients, with Concr

Dr Irina Babina, CEO of oncology R&D platform Concr, discusses how current regulatory frameworks were built for static diagnostics.

R&D

Concept of AI overview of patient in clinical trial

How AI simulation could help de-risk obesity and cardiometab...

AI life sciences models allow researchers to explore different patient populations, protocols, and development strategies before a study starts.

Articles

The status of orphan drugs in China

Chia Wen Lee and Betty Su explore the laws and legislations around the status of orphan drugs in the emerging market of China. Governments determine rare disease status by prevalence of the disease and this varies by country. In the United States, an orphan drug is...

Articles

Understand the rules of engagement with Pinterest

Kelley Connors highlights the benefits of using Pinterest as a marketing tool, especially with directing marketing messages to women. Since healthcare is such a personalized experience, and 90% of healthcare decisions are made by women, I find it interesting that...

Articles

mHealth Monthly Mashup: release 12.0 – pharma dips its toes ...

This month’s mashup takes a look at what pharma is doing in the mobile health app space. According to a new survey of pharmaceutical executives conducted by KPMG, 36% plan on using mobile health to gain customer…

Sales & Marketing

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Accelerating growth through strategic investment in healthca...

CEVA FORPATIENTS at Rockingham, UK will offer the healthcare supply chain a new, sustainably designed multi-user site.

Sales & Marketing

The patient communication crisis pharma can no longer ignore

Industry's significant investments in patient engagement are only effective if patients trust the communication enough to answer in the first place.

Digital

Sponsored

AI-enabled pharmacovigilance, with Updesh Dosanjh

Updesh Dosanjh, IQVIA commercialisation lead for safety technology, discusses how and why the role of AI in pharmacovigilance is changing.

Digital

How female leadership can benefit industry

Day One Strategy’s founding partners Abigail Stuart and Hannah Mann share the benefits female leadership can bring to industry.

Market Access

$100 notes in pill bottle on aquamarine background with spilled pills

How new PBM transparency rules will alter drug pricing

The complex drug pricing ecosystem means all stakeholders are scrambling to understand how the new regulations and PBMs’ adjustments will impact them.

Market Access