Views & Analysis | Perspectives on pharma industry issues

Digital

Two female silhouettes in a city office overlook the urban landscape below

How female leadership can benefit industry

Day One Strategy’s founding partners Abigail Stuart and Hannah Mann share the benefits female leadership can bring to industry.

Patients

Maintenance: The underexamined half of the GLP-1 story

GLP-1 treatments have historically had an exit problem, as appetite suppression stops when the medication stops.

Oncology

pharmaphorum podcast Episode 276, Irina Babina, Concr

Getting predictive technologies to patients, with Concr

Dr Irina Babina, CEO of oncology R&D platform Concr, discusses how current regulatory frameworks were built for static diagnostics.

R&D

Concept of AI overview of patient in clinical trial

How AI simulation could help de-risk obesity and cardiometab...

AI life sciences models allow researchers to explore different patient populations, protocols, and development strategies before a study starts.

Sales & Marketing

Accelerating growth through strategic investment in healthca...

CEVA FORPATIENTS at Rockingham, UK will offer the healthcare supply chain a new, sustainably designed multi-user site.

Articles

Social media in the pharmaceutical industry 2012

Hannah Blake discusses some of the topics raised at the recent ‘social media in the pharmaceutical industry’ conference. Social media is considered a “hot topic” at the moment, especially in the pharmaceutical industry. From the ever-evolving social networking sites...

Articles

Are mobile apps an opportunity for pharma? Not likely.

In our busy lives it seems we don’t have the time to learn new apps, explains Rich Meyer, so is there any point in adding to the wealth of apps available by introducing new health apps? Not right now, thinks Rich, and here’s why. There has been a lot of talk about mobile health and mobile apps but the reality is that mobile apps for smartphones are way at the...

Articles

What is key account management (Part 2)?

In the second and final part of this two part series, Hanno Wolfram elaborates on the role of the Key Account Manager and what skills are required for them to be successful. In part 1 of this article, we explored the varying definitions of key accounts in the context of key account management...

Sales & Marketing

Accelerating growth through strategic investment in healthca...

CEVA FORPATIENTS at Rockingham, UK will offer the healthcare supply chain a new, sustainably designed multi-user site.

Sales & Marketing

The patient communication crisis pharma can no longer ignore

Industry's significant investments in patient engagement are only effective if patients trust the communication enough to answer in the first place.

Digital

How female leadership can benefit industry

Day One Strategy’s founding partners Abigail Stuart and Hannah Mann share the benefits female leadership can bring to industry.

Digital

Pharma brands face golden opportunity to extend supply chain...

People are ready for technology that verifies authenticity and provides helpful information directly from the medicinal product itself.

Market Access

$100 notes in pill bottle on aquamarine background with spilled pills

How new PBM transparency rules will alter drug pricing

The complex drug pricing ecosystem means all stakeholders are scrambling to understand how the new regulations and PBMs’ adjustments will impact them.

Market Access