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Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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Direct to patient distribution – helping brands fight against generics

Direct to patient distribution – helping brands fight agains...

Hardik Singhvi looks at the benefits to pharmaceutical companies of ‘direct to patient’ product distribution, compared with the previous model, ‘direct to pharmacy’. Over the years, pharmaceutical companies have been selling their products through pre-wholesalers and regional wholesalers, because...

Articles
Pharma news highlights: July

Pharma news highlights: July

This month’s news highlights, by Ed Silverman, include Pfizer and J&J’s cancellation of their Alzheimer’s drug studies and controversy following a vote by a California county in favour of drug makers disposing of expired prescription drugs. For the past several months, K-V Pharmaceutical regularly signalled that its ability to continue as a going concern is jeopardized...

Articles
Digital media: It’s time Indian pharma wakes up and smells the coffee

Digital media: It’s time Indian pharma wakes up and smells t...

Jini Mathai shares his thoughts on digital usage within the Indian pharmaceutical industry, looking at statistics around physicians’ use of social media and medical devices. Pharma brand building in India is becoming more challenging, with the time for a rep call shrinking to as...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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