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Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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Health lab - bringing innovation to our digital communications - part 1

Health lab - bringing innovation to our digital communicatio...

Leigh Householder shares her thoughts on how pharma marketers can learn from innovative approaches used in others sectors of their organisation in the first of a two-part article. Earlier this year, I overheard two pharmaceutical executives talking about the personal impact of our industry’s faltering reputation...

Articles
Decision making and negotiation part two: M&As and fund-raising

Decision making and negotiation part two: M&As and fund-rais...

In the final part of Jean-Louis Roux Dit Buisson’s decision-making articles, he explores the negotiations involved in mergers, acquisitions and fund-raising. Today we are faced with the price to be paid for an acquisition. Literature reports that about 70% of all M&As projects...

Articles
Implementing innovation in pharma: overview of the 2012 Life Science Forum

Implementing innovation in pharma: overview of the 2012 Life...

Rebecca Aris provides an overview of the Cegedim Relationship Management ‘2012 Life Science Forum’. The recent 2012 Life Science Forum, held by Cegedim Relationship Management, in Philadelphia addressed the topic of implementing innovation...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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