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Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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The unwanted consequences of regulations in pharma

The unwanted consequences of regulations in pharma

Ferdinando Scala looks at the Italian pharmaceutical industry and discusses how the current decision-making models need to be altered. In the current worldwide economic crisis, it is commonplace for governments to try and find new ways of …

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Cancer therapy gets personal

Cancer therapy gets personal

Paul Workman discusses new targeted cancer drugs and the challenges involved in personalizing these therapies. Twelve years after the draft human genome sequence was announced, extraordinary breakthroughs in...

Articles
A day in the life of… head of Sales Academy at Merck Serono

A day in the life of… head of Sales Academy at Merck Serono

pharmaphorum interviews Ifti Ahmed on what a typical day is like as the head of Sales Academy at Merck Serono and what inspires him in his role. As our ‘a day in the life of’ series continues we speak with head of Sales Academy at Merck Serono, Ifti Ahmed, on what a…

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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