Views & Analysis | Perspectives on pharma industry issues

Oncology

pharmaphorum podcast Episode 276, Irina Babina, Concr

Getting predictive technologies to patients, with Concr

Dr Irina Babina, CEO of oncology R&D platform Concr, discusses how current regulatory frameworks were built for static diagnostics.

R&D

Concept of AI overview of patient in clinical trial

How AI simulation could help de-risk obesity and cardiometab...

AI life sciences models allow researchers to explore different patient populations, protocols, and development strategies before a study starts.

Sales & Marketing

Accelerating growth through strategic investment in healthca...

CEVA FORPATIENTS at Rockingham, UK will offer the healthcare supply chain a new, sustainably designed multi-user site.

R&D

Alzheimer's research is moving toward more selective targets

As we mark World Alzheimer’s Day, it is worth reflecting on the progress made in recent years.

Market Access

$100 notes in pill bottle on aquamarine background with spilled pills

How new PBM transparency rules will alter drug pricing

The complex drug pricing ecosystem means all stakeholders are scrambling to understand how the new regulations and PBMs’ adjustments will impact them.

Articles

Why CLM won’t save you money, and why you need to do it anyw...

Tim Moore and David Kuperstein highlight the benefit of closed loop marketing in the pharmaceutical industry. Let’s be honest, Closed Loop Marketing is not cheap. Between updating systems and processes, retraining your people...

Articles

4G health: the evolution of mHealth

We interview Professor Robert Istepanian, who coined the term mHealth, on how he has seen mobile health changing as technology advances. In 2003 the term ‘mHealth’ was coined by Professor Robert Istepanian of Kingston University in London and defined as ‘emerging...

Articles

Engaging healthcare professionals with continuing medical ed...

Darren Gillgrass of Informa’s Custom Publishing Group enlightens us on gaining CME accreditation, engaging HCPs with CME activities and what therapeutic areas prove to be the most popular within CME. The Good CME Practice Group (gCMEp) aims to look specifically at how the European education provider...

Sales & Marketing

Accelerating growth through strategic investment in healthca...

CEVA FORPATIENTS at Rockingham, UK will offer the healthcare supply chain a new, sustainably designed multi-user site.

Sales & Marketing

The patient communication crisis pharma can no longer ignore

Industry's significant investments in patient engagement are only effective if patients trust the communication enough to answer in the first place.

Digital

Pharma brands face golden opportunity to extend supply chain...

People are ready for technology that verifies authenticity and provides helpful information directly from the medicinal product itself.

Digital

Changing Faces: Digital and supplier hires, August 2026

Digital health, clinical technology, contract services, and life sciences suppliers all saw notable leadership changes last month.

Market Access

How new PBM transparency rules will alter drug pricing

The complex drug pricing ecosystem means all stakeholders are scrambling to understand how the new regulations and PBMs’ adjustments will impact them.

Market Access