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Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Articles
KOL perspectives: Professor Tom Phillips

KOL perspectives: Professor Tom Phillips

In the start of a new series gaining an insight to the opinions of KOLs we interview Professor Tom Phillips of the Western University of Health Sciences on his thoughts on a successful industry / KOL relationship. In this new series we seek to hear KOL’s perspectives on how they think they could best work with the pharma industry...

Articles
The case against creative pharma packaging

The case against creative pharma packaging

Chris Bekermeier shares six reasons as to why creative pharma packaging is not the best way to market pharmaceutical products. Branding and packaging are important in consumer products, from toys to potato chips to beer. However, an elaborate marketing and...

Articles
Pharma sales part one – looking for a new role

Pharma sales part one – looking for a new role

Top sales performers are key to any pharma business model, discusses Marie Crespo in her first of two articles looking at the current situation within pharmaceutical sales. The last few years have placed pharma sales firmly under the spotlight. Indeed, some commentators are...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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