Views & Analysis | Perspectives on pharma industry issues

R&D

Alzheimer's research is moving toward more selective targets

As we mark World Alzheimer’s Day, it is worth reflecting on the progress made in recent years.

Market Access

$100 notes in pill bottle on aquamarine background with spilled pills

How new PBM transparency rules will alter drug pricing

The complex drug pricing ecosystem means all stakeholders are scrambling to understand how the new regulations and PBMs’ adjustments will impact them.

Market Access

From first approval to lasting value: What sets successful e...

Approval may validate the science, but it does not secure commercial success. That outcome is determined by the decisions made before launch.

Market Access

drug pricing in the UK, pills overlain on map

Request to look further into NICE non-submissions in the fut...

Leela Barham looks at the discussion on non-submissions to the HTA body NICE, informed by the latest metrics for VPAG.

R&D

Changing Faces: Board of Director and Advisory Board hires, ...

Boardrooms, Advisory Boards, and governance teams saw plenty of activity in August.

Articles

Cancer therapy gets personal

Paul Workman discusses new targeted cancer drugs and the challenges involved in personalizing these therapies. Twelve years after the draft human genome sequence was announced, extraordinary breakthroughs in...

Articles

A day in the life of… head of Sales Academy at Merck Serono

pharmaphorum interviews Ifti Ahmed on what a typical day is like as the head of Sales Academy at Merck Serono and what inspires him in his role. As our ‘a day in the life of’ series continues we speak with head of Sales Academy at Merck Serono, Ifti Ahmed, on what a…

Articles

Social pharma faces: Lee Aase

Our latest social pharma face is Lee Aase from the Mayo Clinic Centre for Social Media. He shares his thoughts on using social media successfully. Lee Aase from the Mayo Clinic Centre for Social Media is an expert on social media use in healthcare. He is chancellor of a tongue in cheek online university…

Sales & Marketing

The patient communication crisis pharma can no longer ignore

Industry's significant investments in patient engagement are only effective if patients trust the communication enough to answer in the first place.

Sales & Marketing

Wooden pawns representing number of employees

Headcount is not a growth strategy

Deciding when, where, and how quickly to add headcount is rarely straightforward.

Digital

Pharma brands face golden opportunity to extend supply chain...

People are ready for technology that verifies authenticity and provides helpful information directly from the medicinal product itself.

Digital

Changing Faces: Digital and supplier hires, August 2026

Digital health, clinical technology, contract services, and life sciences suppliers all saw notable leadership changes last month.

Market Access

How new PBM transparency rules will alter drug pricing

The complex drug pricing ecosystem means all stakeholders are scrambling to understand how the new regulations and PBMs’ adjustments will impact them.

Market Access