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Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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CME: unifying European standards and focusing on the needs of the physician

CME: unifying European standards and focusing on the needs o...

Professor Robin Stevenson shares his thoughts on how we can unify standards in CME across Europe. Professor Robin Stevenson is a retired respiratory physician. He was president of the European Board for Accreditation in Pneumology (EBAP)...

Articles
How does global PR get local in social media?

How does global PR get local in social media?

As our discipline focus this month is medical communications, Ed Purkis discusses the influence of social media on global PR strategies in the context of healthcare communications. We live in an increasingly globalised world and healthcare communications is no exception. More than any other year, 2012 has seen a…

Articles
mHealth Monthly Mashup: Release 17.0 – mobile health insights for pharma from both sides of the pond

mHealth Monthly Mashup: Release 17.0 – mobile health insight...

This month’s mashup takes a look at recent mobile health engagement metrics to provide guidance for pharma… We’re no longer interested in mere impressions and conversions,” say the metrics and analytics gurus who now don fancy consultant…

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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