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Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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Death of the visual aid

Death of the visual aid

Gustavo Pratt compares the role of a sales rep with a famous Arthur Miller play – but are visual aids really becoming old news? Many critics consider the Pulitzer award play “Death of a Salesman” to be the first American tragedy and the one that...

Articles
Tunnah’s musings: seven emerging trends in pharma communications

Tunnah’s musings: seven emerging trends in pharma communicat...

A New Year brings some new musings from Paul Tunnah, as he looks at emerging trends in pharma communications and how the industry will engage externally in 2013. Happy New Year! As we charge into 2013, there is a cautious air of optimism that the pharma industry is showing signs of adaptation and innovation in…

Articles
Pharma gets social: How top pharma use Twitter in corporate communications

Pharma gets social: How top pharma use Twitter in corporate ...

Starting off his series again in the New Year, Daniel Ghinn takes a look at the top 15 pharma companies’ use of social media site, Twitter. While Twitter is now well established among social media channels used by pharmaceutical companies, there is still...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

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Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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