Articles
The ROI of digital channels in mobile health

The ROI of digital channels in mobile health

Michelle Vitko discusses how much perceived ROI of digital channels predicts the likelihood companies will adopt their use for mobile health initiatives. Does perceived ROI predict companies’ future use of digital channels for mobile initiatives? The expected answer should be...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D