Articles
Executive perspectives: David-Alexandre Gros

Executive perspectives: David-Alexandre Gros

External analysts are continually proposing new strategic directions for pharma, so pharmaphorum caught up with a David-Alexandre Gros, from Sanofi’s leadership team, to hear his vision from th

Articles
Pharma gets social: YouTube for pharma global communications

Pharma gets social: YouTube for pharma global communications

Daniel Ghinn’s last article of 2012 takes a look at the top twelve pharma users of the social media channel, YouTube, ranked by total video views. In recent years, video has become firmly established as a digital channel among pharmaceutical companies and it seems...

Articles
Market access in early stage development: essential to the licensing process?

Market access in early stage development: essential to the l...

In our partnerships & licensing month, Samantha Morrison questions whether market access in early stage development is essential to the licensing process. In the 1990s, pharmaceutical companies could bank on a successful drug launch if they could prove that their drug was...

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