Articles
How does global PR get local in social media?

How does global PR get local in social media?

As our discipline focus this month is medical communications, Ed Purkis discusses the influence of social media on global PR strategies in the context of healthcare communications. We live in an increasingly globalised world and healthcare communications is no exception. More than any other year, 2012 has seen a…

Articles
mHealth Monthly Mashup: Release 17.0 – mobile health insights for pharma from both sides of the pond

mHealth Monthly Mashup: Release 17.0 – mobile health insight...

This month’s mashup takes a look at recent mobile health engagement metrics to provide guidance for pharma… We’re no longer interested in mere impressions and conversions,” say the metrics and analytics gurus who now don fancy consultant…

Articles
Enablers of drug innovation could lie in the numbers

Enablers of drug innovation could lie in the numbers

Christopher Ehinger discusses the obstacle that clinical-trial recruitment presents to new drug development. Recent developments in the pharmaceutical industry are encouraging drug developers to re-think their strategies toward innovation and...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D