Articles
Using real-world evidence to support medical communication strategy and implementation

Using real-world evidence to support medical communication s...

Sally Bull and Andy Turner discuss the importance of including real-world evidence-based research when planning a medical communications strategy. Real-world observational patient studies are becoming a necessity to support value demonstration in the...

Articles
Striving to increase survival rates in pancreatic cancer in the UK

Striving to increase survival rates in pancreatic cancer in ...

Alex Ford, CEO of Pancreatic Cancer UK, shares with us the aims of the charity and highlights how we can raise awareness of pancreatic cancer. Pancreatic cancer is the ninth most common cancer in the UK. It has a poor prognosis and a low...

Articles
The global publication survey

The global publication survey

Tom Grant of AstraZeneca highlights the global publication survey. So, why do a survey? The medical publications environment has never before experienced so much change, scrutiny and challenge...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D