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Solution Spotlight: Acumetis Model Builder
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Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

Articles
Coming soon – pharmacogenomics

Coming soon – pharmacogenomics

Daniella Koren explores the possibilities that pharmacogenomics is opening up for us. What would have once sounded like the plot of a ’50s sci-fi novel is the near future of medicine —medications will be...

Articles
Pharma gets social – social media brings Millennium: The Takeda Oncology Company closer to people

Pharma gets social – social media brings Millennium: The Tak...

Daniel Ghinn’s latest monthly article looks at the use of social media by Milllenium: The Takeda Oncology Company to add value in a niche disease area, such as rare diseases. Over recent months I have compared how selected channels are being used by the world’s largest pharmaceutical companies, with reviews of...

Articles
Strategic portfolio management and new influencers in R&D decision-making

Strategic portfolio management and new influencers in R&D de...

Dr Christoph Schnorr and Christelle Dujardin discuss strategic portfolio management and the importance of early payer involvement in the product lifecycle. In the healthcare industry, drug developers deal with risk every single day. The question is not so much about how to avoid risk...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
Sponsored

Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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