Articles
Doctors' views on pharma: part two

Doctors' views on pharma: part two

Continuing our series looking at pharma from a doctor’s perspective, we speak with a female psychiatry consultant about the importance of building trust with drug representatives. To coincide with our medical communications focus month, pharmaphorum speaks with five healthcare professionals to...

Articles
Doctors' views on pharma: part three

Doctors' views on pharma: part three

As our medical communications month continues, we speak with our third healthcare professional about how communication between pharma and physicians can be improved. To coincide with our medical communications focus month, pharmaphorum speaks with five healthcare professionals to...

Articles
Innovation in the pharma industry (part 2): what challenges are there to implementing innovation?

Innovation in the pharma industry (part 2): what challenges ...

In the second of a four-part video series on ‘Innovation in the pharma industry’, several attendees of Cegedim Relationship Management’s life science event share their thoughts on what challenges pharma faces in implementing innovation. What are the blocks preventing pharma from implementing innovation? We asked several...

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