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Tunnah’s musings: lessons from listening to patients

Tunnah’s musings: lessons from listening to patients

As February sees pharmaphorum focus on patients, Paul Tunnah muses on what common lessons have already emerged for pharma from past patient interviews. If you have been following pharmaphorum in February you have probably noticed that we are focussing this month on ‘patients’ as our discipline focus, alongside …

Articles
Pharma gets social: world’s top pharma on Facebook

Pharma gets social: world’s top pharma on Facebook

Daniel Ghinn continues his series by looking at the Facebook social media strategies for the top 15 pharma companies. Among digital channels embraced or ignored by pharmaceutical companies, Facebook is associated with some of the most...

Articles
How gene therapy is transforming medicine

How gene therapy is transforming medicine

In the first of five articles about rare diseases, Siren Interactive’s Eileen O’Brien takes a look at how the development of gene therapy is set to transform the industry. “On a bright September day in 2008, 8-year-old Corey Haas went to the Philadelphia zoo with his…

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Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

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