Articles
Donald A Norman vs. Steve Jobs and Jony Ive: Design principles for pharma digital strategy

Donald A Norman vs. Steve Jobs and Jony Ive: Design principl...

Alex Butler shares the parallels between User Centred Design principles and the strategic challenges for pharma digital strategy. Donald Arthur Norman is an icon of cognitive science, design and usability engineering and is in many ways the founder of user centred...

Articles
Bayer

A history of Bayer

Bayer was founded in the year 1863, and has continued to evolve across its multiple business divisions

Articles
Polarized debate about drugs harms patients

Polarized debate about drugs harms patients

John LaMattina highlights the harm that polarized debates around drugs can cause to patients. The ongoing debate between critics of the pharmaceutical industry and the industry itself is starting to mimic the current, party-based...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D