Articles
Digital pharma: CRM is a strategy, not a solution

Digital pharma: CRM is a strategy, not a solution

As our digital focus month begins, Ash Rishi shares his belief that CRM is not a solution, but in fact a strategy in pharma marketing. Recently, I was tasked with finding a suitable eCRM solution for a client. So I called in a reputable provider of...

Articles
Editor’s Voice: March – R&D innovation, data transparency and Digital Unlocked

Editor’s Voice: March – R&D innovation, data transparency an...

This month on pharmaphorum, we have seen the publication of some great R&D innovation content pieces, heated debates over data transparency and the day one of us became a published author. Is it just me or are these months flying by? We’re at the end of March already, and although the weather here in the UK may...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D