Articles
Moving into the mobile app market: are healthcare apps medical devices?

Moving into the mobile app market: are healthcare apps medic...

In our digital focus month, James Whitehouse takes a look at the healthcare mobile apps market and questions whether or not they can be classed as medical devices. Since the launch of the Apple iPhone in 2007, the mobile application market has seen a meteoric rise. The inclusion of other...

Articles
Harnessing the power of social media to improve pharma’s image

Harnessing the power of social media to improve pharma’s ima...

As our digital focus month continues, Christie Shilling discusses the power of social media and how pharma can use it to improve its reputation. Faced with the evidence of social media’s power, the pharmaceutical industry has begun to take steps in this realm. According to a...

Articles
Executive perspectives: Briggs Morrison

Executive perspectives: Briggs Morrison

Briggs Morrison of AstraZeneca shares his views on emerging biological therapies, personalized medicine and clinical trial transparency. Pharma R&D is being shaped by many issues – biological therapies, personalized medicine and clinical...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Oncology
Cancer cell

Building a Phase I oncology centre

The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

Patients

R&D