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Trends in DOL engagement not to ignore

Pharma companies are turning to digital opinion leaders (DOLs) to fight misconceptions, raise disease awareness, and promote their products.

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AstraZeneca's Cristina Duran

AZ launches digital clinical trials business

AstraZeneca has launched a separate business unit that will take what the drugmaker has learned from running digitally-powered clinical trials and offer that experience to

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Digital
lady and man talking
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Trends in DOL engagement not to ignore

Pharma companies are turning to digital opinion leaders (DOLs) to fight misconceptions, raise disease awareness, and promote their products.

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