R&D
Biomedical researchers discuss results

The reasoning problem

In R&D, decisions that matter most rarely happen during the documented steps; they happen in the pauses between them.

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12 Questions with Gareth Phillips
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12 Questions with Gareth Phillips

Gareth Phillips was recently appointed CEO of healthcare market research agency, Research Partnership.

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R&D

R&D
Biomedical researchers discuss results

The reasoning problem

In R&D, decisions that matter most rarely happen during the documented steps; they happen in the pauses between them.