Articles
A beginner’s guide to digital pharma: part 10 – social bookmarking

A beginner’s guide to digital pharma: part 10 – social bookm...

With so much on the web how do you remember the best bits and share them with your friends? This week we explore the growing importance of social bookmarking. Welcome to the world of organising! You've probably all heard the term ‘social bookmarking’ – some of you will be familiar with the concept but…

Articles
Revisiting European market access finds pharma adapting

Revisiting European market access finds pharma adapting

As Cegedim highlights the results from its latest European market access and data surveys, Paul Tunnah explores the findings and sees how pharma is moving with the times. Around this time last year, Cegedim Relationship Management released the results from its European market access study, following which pharmaphorum…

Articles
ASCO 2011: the swirling maelstrom of news, views and innovation

ASCO 2011: the swirling maelstrom of news, views and innovat...

Kantar Health report on the 2011 ASCO conference highlighting the latest clinical advances and issues in oncology. The American Society of Clinical Oncology (ASCO) conference is regarded by many as the premier event on the oncology calendar. With some...

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