Articles
Pharma gets social: GlaxoSmithKline embraces facebook engagement

Pharma gets social: GlaxoSmithKline embraces facebook engage...

In the first of a new series looking at pharma’s involvement in social media Daniel Ghinn discusses GSK’s involvement with facebook. Amongst professionals in pharmaceutical companies there are mixed feelings about social media, and opinions differ as to whether it is…

Articles
Social pharma faces: Kai Gait

Social pharma faces: Kai Gait

Speaking with Kai Gait, pharmaphorum gets a taste of how the benefits of social media for pharma can only be realised with a clear understanding of the customer. The latest in our social pharma faces interview series sees us speaking with digital marketing professional, Kai Gait. Kai offers a wealth of knowledge…

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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