Articles
Emerging markets – the new gold rush? (part 2)

Emerging markets – the new gold rush? (part 2)

Amit Vaidya continues with his advice on entering emerging markets. A decision to enter emerging markets is a joined-up cross-company and cross-functional approach that could involve some or all of the...

Articles
Social media and the ABPI Code - a recent case of dos and don'ts

Social media and the ABPI Code - a recent case of dos and do...

Bayer recently fell foul of the ABPI Code of Practice on the subject of Twitter, representing the first PMCPA case of this kind. But has it set any meaningful precedent? Dr Rina Newton comments from a Code Compliance Consultant's perspective. Mirror, signal, manoeuvre. This is what we are taught when learning to drive and intending to make...

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