Articles
The online behaviour and demands of HCPs in Europe

The online behaviour and demands of HCPs in Europe

Surprising results emerged from EPG Health Media’s recent survey of physician’s use of online channels. Chris Cooper shares the findings with pharmaphorum. Going online for health related resources is nothing new and a rising trend in this area is very apparent. Physicians are no…

Articles
Emerging markets: the engine of growth in the world economy

Emerging markets: the engine of growth in the world economy

Jim Furniss, expert in market acces strategy, shares his view on emerging markets such as China and India. Emerging markets are of increasing importance in terms of the overall share of the pharmaceutical market. The growth we see...

Articles
Ghostwriting: myths and realities – part 1

Ghostwriting: myths and realities – part 1

Adam Jacobs exposes some common myths around ghostwriting in the first of a two-part series. There’s been a lot of guff written about medical ghostwriting lately, in blogs, in the mainstream media, and in peer-reviewed journals.

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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