Articles
Is the patient the new KOL?

Is the patient the new KOL?

Danny Stepto addresses the increasing importance of digital channels in changing the stakeholder landscape. The king is dead, long live the king. As patients are encouraged to be more proactive about their healthcare, and are becoming central to their...

Articles
Achieving launch excellence in oncology: adapting to new market realities

Achieving launch excellence in oncology: adapting to new mar...

As the oncology market is becoming increasingly harder to successfully enter, Dr. Simone Seiter and Maneesh Gupta highlight here the new “rules of the game” in achieving oncology launch excellence. Biotechnology and pharmaceutical companies are paying a high price as the oncology market matures and access is increasingly...

Articles
Genetic advances towards personalised medicine: hope for rare diseases

Genetic advances towards personalised medicine: hope for rar...

In our latest interview Rebecca Aris talks to Pierrick Rollet, a well known figure in UK pharma, to hear his advice for the next generation of industry leaders. The field of genetics is advancing dramatically and with these advances the prospect of personalised medicine become increasingly more...

Sales & Marketing

Digital

Market Access

Newsletters and Deep Dive
digital magazine

Oncology

Patients

R&D