Articles
Patient perspectives: Manny Hernandez

Patient perspectives: Manny Hernandez

The latest in our patient perspectives come from vocal diabetes e-patient, Manny Hernandez. Manny Hernandez, diabetes patient and vocal e-patient spoke , with us as part of our patient perspective series. Manny is president of the …

Articles
Pharma gets social: Novo Nordisk Cornerstones4care - traditional direct to patient advertising, or engaging digital resource?

Pharma gets social: Novo Nordisk Cornerstones4care - traditi...

This month in Daniel Ghinn’s review of social media activity in pharma he discusses Novo Nordisk’s Cornerstones4care. For adults with diabetes in the US, the Internet abounds with resources to support them in living with the disease, ranging from social networks …

Articles
Expert review: market access – a function or a state of mind?

Expert review: market access – a function or a state of mind...

Kicking off our new Expert review series, Mark Waker shares his expert opinion on how market access can be incorporated into a state of mind. Market access and its challenges have filled many column inches in recent years. Organisations like NICE have now been...

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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