Articles
Payers and personalised medicine: considerations for success

Payers and personalised medicine: considerations for success

Andree Bates questions the slow uptake of personalised medicine diagniostic tests - are payers proving to be a barrier in this area? Gleevec and Herceptin (and their clinical and commercial success), were pioneering drugs in terms of...

Articles
Patent expiry & social media: a pharma story of biblical significance

Patent expiry & social media: a pharma story of biblical sig...

Richard Heale highlights the link between patent expiration in pharma and social media. In the beginning Pharma created its ‘block-buster’ fatted calves. Protected by aging patents they will over the next six years put US$267 billion of revenue at risk through patent expiry...

Articles
Novelty and hope make news at the ACR scientific meeting

Novelty and hope make news at the ACR scientific meeting

Kelly Young, RA patient, reports from the 75th annual American College of Rheumatology (ACR) Scientific Meeting. Over 16,000 people attended the recent 75th annual American College of Rheumatology (ACR) Scientific Meeting in Chicago …

Sales & Marketing

Sales & Marketing
Solution Spotlight: BrandPRO Biopharma
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Solution Spotlight: BrandPRO Biopharma

Strong strategy on paper can unravel when priorities collide. BrandPRO Biopharma gives pharmaceutical teams a place to put their decisions to the test

Digital

Market Access

Market Access
Solution Spotlight: Acumetis Model Builder
Sponsored

Solution Spotlight: Acumetis Model Builder

Acumetis Model Builder is a web-based platform that generates complete, formula-linked Excel cost-effectiveness and budget impact models in minutes.

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