Articles
Rare is different: how empowered patients and caregivers are changing marketing for rare disorders

Rare is different: how empowered patients and caregivers are...

In our new series ‘Rare is different’ we hear from caregivers of patients with rare diseases to see what advice they offer to marketers and to remind us of the point of it all – the patient! In a six-part series titled "Rare is different," we’ll show you how the world of rare diseases is unlike other pharma markets, particularly in the...

Articles
mHealth Monthly Mashup: release 3.0 -  the role of non-profits in mHealth innovation

mHealth Monthly Mashup: release 3.0 - the role of non-profi...

Checking in to his next instalment in the series, Michael Spitz teams with Michelle Petersen to discuss how non-profits have shaped the evolution of mHealth and continue to benefit millions throughout the world. The notion that complex problems demand equally complex solutions is endemic throughout...

Articles
Inside view: rising to the challenges of orphan drug development

Inside view: rising to the challenges of orphan drug develop...

Developing new medicines for rare diseases is a challenging, but rewarding, space for pharma. pharmaphorum talks to Wills Hughes-Wilson, from Genzyme, to find out more. Working in the rare disease space presents a number of challenges for pharma – low patient numbers and lack of disease awareness hinder development...

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