Articles
Expert review: market access – a function or a state of mind?

Expert review: market access – a function or a state of mind...

Kicking off our new Expert review series, Mark Waker shares his expert opinion on how market access can be incorporated into a state of mind. Market access and its challenges have filled many column inches in recent years. Organisations like NICE have now been...

Articles
Expert review: ABPI Code 2011 update – implementation and impact NOT to be underestimated!

Expert review: ABPI Code 2011 update – implementation and im...

In the second part of our Expert Review series, Dr Rob Barden offers his expert opinion on the 2011 changes to the ABPI code and what they will really mean for the industry. January 2011 saw the introduction of the updated ABPI Code of Practice, with initial implementation being completed by the end of April. So what were...

Articles
Expert review: doing business in the Nordics

Expert review: doing business in the Nordics

With the Nordics representing a significant business opportunity for many pharma companies, Frode Hellesnes offers some pearls of wisdom for those contemplating entering the Nordic markets. Some 24.5 million inhabitants are living in the four main countries in the Nordics: Denmark, Finland, Norway and Sweden. If one also includes...

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